Chatbots

Сhatbot‐development services for social media

1. Strategy & Consulting

Needs Analysis

Conduct stakeholder interviews and audience research

Define primary goals (customer support, lead generation, engagement, e-commerce)

Audit existing social‐media presence and identify automation opportunities

Platform Selection

Compare Messenger (Facebook), Instagram Direct, WhatsApp Business, Telegram, VK, etc.

Recommend platforms based on target demographics, message volume, and feature set

Roadmap & KPI Definition

Establish timelines, milestones, and responsibilities

Define success metrics (response time, completion rate, conversion rate)

2. Conversational Design & UX

Persona & Tone Development

Craft a brand-aligned chatbot persona (voice, style, emoji usage)

Develop sample dialogues for typical user intents

User Flow Mapping

Diagram decision trees for FAQs, product recommendations, appointment booking

Identify fallback paths for unrecognized queries

Wireframes & Prototypes

Create clickable mockups of chat windows

Iterate based on stakeholder and user feedback

3. AI & NLP Implementation

Intent Recognition

Train custom natural-language-understanding models to recognize user intents

Configure entity extraction (names, dates, product SKUs)

Dialog Management

Implement stateful conversation tracking to handle multi‐step interactions

Set up context retention to personalize follow-up messages

Machine Learning Enhancements

Integrate sentiment analysis to adapt tone or escalate to human agents

Continuous retraining pipeline to improve accuracy over time

4. Platform Integration & Technical Build

API & Webhook Configuration

Connect chatbot engine to social‐media APIs (e.g., Facebook Graph API)

Secure message webhooks and verify callbacks

Backend Development

Build serverless or containerized microservices for scalability

Implement database storage for user profiles, conversation logs, and analytics

Third-Party Integrations

CRM (Salesforce, HubSpot), e-commerce (Shopify, WooCommerce), booking systems, payment gateways

5. Testing & Quality Assurance

Functional Testing

Validate each user flow and intent mapping in test environments

Verify error handling and fallback prompts

Load & Performance Testing

Simulate high‐volume message bursts to assess throughput and latency

Monitor API rate limits and implement retry/backoff strategies

Usability & Accessibility

Ensure keyboard navigation, screen-reader compatibility, and clear language for all users

6. Deployment & Launch

Staging Rollout

Deploy to a limited user group for beta testing

Collect feedback and refine conversation scripts

Production Go-Live

Coordinate launch timing with marketing campaigns

Set up monitoring dashboards (uptime, error rates, user satisfaction)

7. Maintenance & Ongoing Optimization

Content Updates

Regularly review and refresh FAQs, product catalogs, and promotion scripts

A/B test variations of greetings, CTAs, and follow-ups

Performance Monitoring

Track key metrics (engagement rate, completion rate, deflection from human agents)

Generate monthly health reports with actionable insights

Incident Management

24/7 alerting for critical failures or API downtime

On‐call support for urgent bug fixes

8. Training & Handover

Admin Dashboard Training

Demonstrate how to update content, review conversation logs, and adjust flows

Documentation & SOPs

Provide step‐by‐step guides for common updates and troubleshooting

Optional Retainer Support

Offer ongoing coaching sessions and priority support plans

9. Value & Pricing Models

Package Options

Basic: Predefined templates & limited customization

Standard: Full conversational design + basic integrations

Premium: Custom AI/NLP models, end-to-end integrations, SLA support

Flexible Billing

Fixed-price for defined scope

Monthly retainer for continuous optimization

Usage-based pricing (per message or active user)

By covering every stage—from strategic planning through AI implementation, testing, and ongoing refinement—these services ensure your social-media chatbot performs reliably, delights your audience, and drives measurable business outcomes.

    Сhatbot‐development services for social media

    1. Strategy & Consulting

    Needs Analysis

    Conduct stakeholder interviews and audience research

    Define primary goals (customer support, lead generation, engagement, e-commerce)

    Audit existing social‐media presence and identify automation opportunities

    Platform Selection

    Compare Messenger (Facebook), Instagram Direct, WhatsApp Business, Telegram, VK, etc.

    Recommend platforms based on target demographics, message volume, and feature set

    Roadmap & KPI Definition

    Establish timelines, milestones, and responsibilities

    Define success metrics (response time, completion rate, conversion rate)

    2. Conversational Design & UX

    Persona & Tone Development

    Craft a brand-aligned chatbot persona (voice, style, emoji usage)

    Develop sample dialogues for typical user intents

    User Flow Mapping

    Diagram decision trees for FAQs, product recommendations, appointment booking

    Identify fallback paths for unrecognized queries

    Wireframes & Prototypes

    Create clickable mockups of chat windows

    Iterate based on stakeholder and user feedback

    3. AI & NLP Implementation

    Intent Recognition

    Train custom natural-language-understanding models to recognize user intents

    Configure entity extraction (names, dates, product SKUs)

    Dialog Management

    Implement stateful conversation tracking to handle multi‐step interactions

    Set up context retention to personalize follow-up messages

    Machine Learning Enhancements

    Integrate sentiment analysis to adapt tone or escalate to human agents

    Continuous retraining pipeline to improve accuracy over time

    4. Platform Integration & Technical Build

    API & Webhook Configuration

    Connect chatbot engine to social‐media APIs (e.g., Facebook Graph API)

    Secure message webhooks and verify callbacks

    Backend Development

    Build serverless or containerized microservices for scalability

    Implement database storage for user profiles, conversation logs, and analytics

    Third-Party Integrations

    CRM (Salesforce, HubSpot), e-commerce (Shopify, WooCommerce), booking systems, payment gateways

    5. Testing & Quality Assurance

    Functional Testing

    Validate each user flow and intent mapping in test environments

    Verify error handling and fallback prompts

    Load & Performance Testing

    Simulate high‐volume message bursts to assess throughput and latency

    Monitor API rate limits and implement retry/backoff strategies

    Usability & Accessibility

    Ensure keyboard navigation, screen-reader compatibility, and clear language for all users

    6. Deployment & Launch

    Staging Rollout

    Deploy to a limited user group for beta testing

    Collect feedback and refine conversation scripts

    Production Go-Live

    Coordinate launch timing with marketing campaigns

    Set up monitoring dashboards (uptime, error rates, user satisfaction)

    7. Maintenance & Ongoing Optimization

    Content Updates

    Regularly review and refresh FAQs, product catalogs, and promotion scripts

    A/B test variations of greetings, CTAs, and follow-ups

    Performance Monitoring

    Track key metrics (engagement rate, completion rate, deflection from human agents)

    Generate monthly health reports with actionable insights

    Incident Management

    24/7 alerting for critical failures or API downtime

    On‐call support for urgent bug fixes

    8. Training & Handover

    Admin Dashboard Training

    Demonstrate how to update content, review conversation logs, and adjust flows

    Documentation & SOPs

    Provide step‐by‐step guides for common updates and troubleshooting

    Optional Retainer Support

    Offer ongoing coaching sessions and priority support plans

    9. Value & Pricing Models

    Package Options

    Basic: Predefined templates & limited customization

    Standard: Full conversational design + basic integrations

    Premium: Custom AI/NLP models, end-to-end integrations, SLA support

    Flexible Billing

    Fixed-price for defined scope

    Monthly retainer for continuous optimization

    Usage-based pricing (per message or active user)

    By covering every stage—from strategic planning through AI implementation, testing, and ongoing refinement—these services ensure your social-media chatbot performs reliably, delights your audience, and drives measurable business outcomes.

    Company
    Softo Group is a dynamic and innovative IT company specializing in providing cutting-edge software solutions and services. With a strong focus on delivering high-quality products, Softo Group caters to a diverse range of industries, helping businesses streamline their operations, enhance productivity, and achieve their digital transformation goals.

    Contacts

    JURIJA GAGARINA 231, 11000, Beograd-Novi Beograd, Srbija

    +381628544808

    info@softogroup.com

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    JURIJA GAGARINA 231, 11000, Beograd-Novi Beograd, Srbija 11000 Serbia, Belgrade +381628544808